‘Values stronger than steel’, with this whopping campaign
TATA again win the heart of each Tata fan. In every communication they are
highlighting that ‘this is not advertising, but I think this is the best
campaign ever done in India after “Reliance Silent National Anthem’ which talks about the
People, their Values, their Success, their Struggle, their ethos, their unity
and last but not the least their relationship.
Tata steel , world 7Th largest steelmaker has growing with a profit by 14 percent in the
May-June period to 1.5 million tones Of the group's total annual global
capacity of about 28 million tones which includes Cores, Europe's
second-largest steelmaker, the Indian operations account for about a quarter.
So to celebrate this, Tata want to reach every citizen heart
in India citizens to reinforce company's image as cutting edge, global major
dedicated to social, economic sustainability, green-technology and community
empowerment with Tata's own achievers like R&D Chief- Mark Denys, head of
Tata Steel Adventure Foundation - Bachendri Pal, the young talent in Archery
talent Deepika Kumari, etc.
I loved this beautiful campaign, great work by O&M.
What
did you think?